Who Designed It? is a design, photography, and fashion blog I started in 2010. The site I conceived then was different from what it has turned into now, and I am okay with that. You must adapt to and overcome unforeseen kinks in the road if you are to succeed. I hope to pursue that vision in the near future, but am happy with the way the site has evolved.

Drupal was used as a content management system so I could easily make posts, make use of existing modules, and create a site with a community of users.

Below you can find a breakdown of the different parts of the site design and my reasoning for putting things where they are.

The header contains a fairly typical navigation system, with the logo as the home page link, sub section links and links to log in and register for an account. Registering allows a user to make their own posts on the site. I've added an ad at the top because that is the most seen and clicked ad space on the site according to Google Adsense.

The left sidebar is used for account specific links. If you are logged in, this is where you will make your posts, save bookmarks and see your friends list. Below those links is the second ad space. It is in this location to gain views from people who are looking at their account info and who are viewing the thumbnail links below. These five thumbnails are pages on the site I think people will want to view based on traffic patterns and popularity. It also gives me an avenue to link to a page that I want more traffic to go through. At the bottom is a link to a random post.

The content area of the site contains a dynamic breadcrumb system created by Drupal followed by the title of the post. The bar underneath contains the author, date, and taxonomy. The content varies per page and is specific to the type of post that was made. The first thing below the content are post previews generated by the Outbrain menu. This helps keep people on the site visiting other pages. Next, I added a voting widget to help people gauge what other people think of the post. Finally comes the AddThis widget which makes sharing posts simple for the user. I've added the most common social networking widgets to help boost site traffic through customer interaction.

The right sidebar has your typical search field for finding previous articles. It's followed by all the connections I've created for the site on social networks including Facebook, Twitter, Google Plus, and an RSS feed. I've included a Facebook widget so people can easily Like the page, see previous posts, and see the number of fans the site has. Below that is a link to bloglovin', a blog site directory. Finally I have added some links to Amazon products that I have featured or think my visitors will enjoy.

The bottom of the page has another ad unit, which has converted better than other ad sizes and locations. The footer contains links to the most popular posts, designers, and tags for each category, and the most popular posts overall. At the bottom of the page is a tag line and a link to my portfolio site.